Beta-Glucan Is Having Its Moment

And Scientific Data Says It Earned It

Mar 12 • Kevin James Bennett

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Forever Chemicals In Your Cosmetics

And a Federal Report That Admitted It Doesn't Know Enough

Mar 11 • Kevin James Bennett

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Playing Musical Chairs with Global Cosmetic Brands

Conglomerates are Reshuffling Everything at Once

Mar 10 • Kevin James Bennett

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February 2026

MoCRA 2026: The Grace Period Is Over.

If your brand hasn't begun to comply, you might be in trouble.

Feb 24 • Kevin James Bennett

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The Quiet Coup: Loewe Is Quietly Snatching the Luxury Home Fragrance Crown from Diptyque and Aesop

For decades, two brands in the luxury home fragrance space have become synonymous with “impeccable taste and obvious disposable income.” Diptyque and…

Feb 23 • Kevin James Bennett

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The TikTok Shop Effect: Swipe, Buy...Regret?

There was a time when a cosmetic product’s path to the consumer was relatively predictable: formulate, test, package, pitch to a retailer, land on a…

Feb 19 • Kevin James Bennett

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January 2026

The Next Generation of Cosmetic Consumers and their Parasocial Cosigners

Here’s something I’ve been thinking about a lot lately: we’re raising entire generations of consumers who idolize and doggedly defend their parasocial…

Jan 16 • Kevin James Bennett

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Is Your Skincare Routine Keeping Up With Your Skin's Needs?

You know that skincare routine you’ve got on lock after researching and testing dozens of products to find the most effective formulas for your skin?

Jan 15 • Kevin James Bennett

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Skyn Iceland Gets a Reboot

After a few ownership changes in quick succession, Skyn Iceland has finally landed somewhere that actually makes sense and is positioned for a reboot.

Jan 14 • Kevin James Bennett

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"Straight" Guys Wearing Makeup...

Who never appologized to the guys who paved the way.

Jan 7 • Kevin James Bennett

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Beauty Hits Peak Absurdity: A 2025 Review

Observations from Someone Who’s Been in This Business Far Too Long

Jan 5 • Kevin James Bennett

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December 2025

A $600 Million Fail: Inside TPG's Catastrophic Anastasia Beverly Hills Investment

If you watch the beauty industry’s mergers-and-acquisitions space long enough, you develop a sixth sense for when a brand’s financial health is in…

Dec 16, 2025 • Kevin James Bennett

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