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The Next Generation of Cosmetic Consumers and their Parasocial Cosigners
Here’s something I’ve been thinking about a lot lately: we’re raising entire generations of consumers who idolize and doggedly defend their parasocial…
Jan 16
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Kevin James Bennett
11
2
Is Your Skincare Routine Keeping Up With Your Skin's Needs?
You know that skincare routine you’ve got on lock after researching and testing dozens of products to find the most effective formulas for your skin?
Jan 15
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Kevin James Bennett
6
2
3
Skyn Iceland Gets a Reboot
After a few ownership changes in quick succession, Skyn Iceland has finally landed somewhere that actually makes sense and is positioned for a reboot.
Jan 14
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Kevin James Bennett
3
2
1
"Straight" Guys Wearing Makeup...
Who never appologized to the guys who paved the way.
Jan 7
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Kevin James Bennett
14
2
Beauty Hits Peak Absurdity: A 2025 Review
Observations from Someone Who’s Been in This Business Far Too Long
Jan 5
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Kevin James Bennett
25
11
4
December 2025
A $600 Million Fail: Inside TPG's Catastrophic Anastasia Beverly Hills Investment
If you watch the beauty industry’s mergers-and-acquisitions space long enough, you develop a sixth sense for when a brand’s financial health is in…
Dec 16, 2025
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Kevin James Bennett
16
5
4
Croda’s KeraBio K31 Raises the Bar for Hair Repair Technology
Beauty ingredient innovator Croda has dropped some impressive new clinical data about their KeraBio K31 product, and it’s turning heads in the hair care…
Dec 2, 2025
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Kevin James Bennett
6
2
October 2025
Hair Repair Follow Up - Product Recommendations
Look, I’ve been in the product development game long enough to know that marketing claims of “miraculous repair” from hair care brands is not always…
Oct 24, 2025
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Kevin James Bennett
9
6
1
Hair Products for Damage - How Much is Science and How Much is Marketing Bullsh*t?
You bleach and/or dye your hair, you reach for a curling or flat iron without heat protection, you swim in saltwater at the beach or chlorinated pool…
Oct 22, 2025
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Kevin James Bennett
5
2
1
Ulta Beauty’s Marketplace Launch and the Consumer Backlash
Ulta Beauty just rolled out its shiny new UB Marketplace a few weeks ago, but not everyone’s thrilled about it.
Oct 17, 2025
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Kevin James Bennett
5
1
Short-Chain Parabens ARE SAFE
If Someone Questions This Statement, Here's Your Ammunition.
Oct 14, 2025
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Kevin James Bennett
5
2
Johnson & Johnson Ordered to Pay $966 Million Settlement
So Let's Talk About Talc Safety
Oct 10, 2025
•
Kevin James Bennett
3
1
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