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Men Are Spending Significant $$$ on Personal Grooming
So Why is the Cosmetic Industry Still Treating Them Like an Afterthought?
Jun 11
•
Kevin James Bennett
4
2
2
The Patrick (Ta) Problem - It’s Bigger Than Blush
The Patrick (Ta) Problem is bigger than blush, it’s bigger than withholding payments from assistants and other creators, it’s bigger than undercutting…
Jun 3
•
Kevin James Bennett
117
25
15
May 2026
The Trust Shift - A Return to The Expert Era
The vindication arrived without fanfare, just data, quietly confirming what I’ve been predicting for years:
May 29
•
Kevin James Bennett
37
7
9
Let’s Talk About DIEUX
And Why It’s Redefining How We View Modern Skincare
May 13
•
Kevin James Bennett
31
22
7
A Pre-Summer Guide to Preventing Skin Dehydration
Summer is almost here, and if you’ve ever stepped out of an over-air-conditioned building into suffocating July heat and felt your skin go hot, prickly…
May 5
•
Kevin James Bennett
11
14
3
April 2026
TikTok Shop Is Now the 8th Largest US Beauty Retailer
New NielsenIQ data confirms what many of us suspected: TikTok Shop is EXTREMELY successful.
Apr 30
•
Kevin James Bennett
5
1
1
Exposure Doesn’t Pay The Rent - A Fair Rate Does
Let’s talk about something that happens to professional makeup artists with alarming regularity.
Apr 27
•
Kevin James Bennett
11
3
1
The Great Exosome Evolution
What You Need to Know (And What to Watch For)
Apr 23
•
Kevin James Bennett
9
2
The Indie Insurgency: How Cosmetic Conglomerates Painted Themselves Into a Corner
Conglomerates Built Their Empire
Apr 16
•
Kevin James Bennett
14
4
3
Packaging Paradox: Why Is Premium Skincare Sold in CHEAP Packaging?
A few weeks ago, I was benchmarking some premium skincare for a development project, and something struck me: some brands spend years perfecting their…
Apr 9
•
Kevin James Bennett
11
4
1
Beauty Products Got More Expensive…and the industry’s silence has consumers angry.
A few months ago, I wrote about the evolving international cosmetic industry clusterf*ck created by the Trump tariffs.
Apr 6
•
Kevin James Bennett
11
5
3
Hairstory Launches at Ulta - Who Are Their Products For and Who Should Stay Away?
Hairstory is a brand with a genuine origin story and real innovation, but some of its marketing claims deserve a closer look before you spend $48 on…
Apr 3
•
Kevin James Bennett
11
18
2
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