IN MY KIT®

IN MY KIT®

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October 2025

Pausing In My Kit™️ Subscriptions
For the next 4 weeks.
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Kevin James Bennett
Hair Repair Follow Up - Product Recommendations
Look, I’ve been in the product development game long enough to know that marketing claims of “miraculous repair” from hair care brands is not always…
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Kevin James Bennett
Hair Products for Damage - How Much is Science and How Much is Marketing Bullsh*t?
You bleach and/or dye your hair, you reach for a curling or flat iron without heat protection, you swim in saltwater at the beach or chlorinated pool…
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Kevin James Bennett
Ulta Beauty’s Marketplace Launch and the Consumer Backlash
Ulta Beauty just rolled out its shiny new UB Marketplace a few weeks ago, but not everyone’s thrilled about it.
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Kevin James Bennett
Short-Chain Parabens ARE SAFE
If Someone Questions This Statement, Here's Your Ammunition.
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Kevin James Bennett
Johnson & Johnson Ordered to Pay $966 Million Settlement
So Let's Talk About Talc Safety
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Kevin James Bennett
The NBA Courts a New Partner - CeraVe
CeraVe Becomes the National Basketball League’s First Official Skin & Haircare Brand
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Kevin James Bennett
Good.Clean.Goop Is Going, Going...Gone
The cautionary tale of a cash grab that didn't match the brand's DNA.
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Kevin James Bennett
Australian SPF Controversy: Latest Updates
October 2025 UPDATE — Australia’s sunscreen scandal continues to deepen as nearly 20 additional brands have been pulled from shelves following test…
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Kevin James Bennett
Drew Barrymore’s Flower Beauty Closes
Flower Beauty, an affordable, well-crafted cosmetic brand co-founded by Drew Barrymore with beauty incubator Maesa, has officially closed its doors…
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Kevin James Bennett

September 2025

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