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IN MY KIT®

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2025 Beauty Industry Report: Legal Drama Edition
In the first half of 2025, cosmetic brands seem to be writing more checks to lawyers than beauty influencers.
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Kevin James Bennett
ULTA Beauty Aquires Space NK
Ulta Beauty, Inc.
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Kevin James Bennett
Mineral Makeup Marketing Myths
Say that three times, fast.
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Kevin James Bennett
2
The Moisturizer "Edit" For Your Pro Makeup Kit
That saves space, time, and money.
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Kevin James Bennett
2
That Concealer Trick...
That actually works - no, really.
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Kevin James Bennett
3
Summer Makeup...for mature folks
How to look your best, at a "certain age", despite the heat and humidity.
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Kevin James Bennett
2

June 2025

Let's Talk About the (unregulated) term "Clean Beauty".
And how it causes consumer confusion and health risks.
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Kevin James Bennett
1
A Summer Of SPF Scandals
The Cosmetic Industry's Latest SPF Meltdowns
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Kevin James Bennett
12
Why you need an eye cream…
No matter what the some “experts” on socials tell you.
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Kevin James Bennett
6
Beauty Pros: Which Comes First?
Complexion (foundation, concealer, etc.) or eye makeup?
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Kevin James Bennett
5
Shooting the Sh*t with one of my Beauty BFFs
Have I mentioned how much I LOVE hanging out with Caroline Hirons?
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Kevin James Bennett

May 2025

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