IN MY KIT®

IN MY KIT®

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The Great Alcohol Debate
It's disturbing how many Pros (and educators) get this information wrong.
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Kevin James Bennett
Mikayla Nogueira Launches "Point Of View"
And I have some thoughts...
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Kevin James Bennett
5
Makeup Myth - Damp Sponge Blending
Today, we debunk a social media-driven #MakeupMyth that has absolutely no relationship to science.
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Kevin James Bennett
5
The Lipstick Lesbians Launch LLAB
LLAB (Let's Learn About Beauty) demystifies cosmetic product development.
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Kevin James Bennett
5
Pat McGrath - Creative Director of La Beauté Louis Vuitton?
Is this a conflict of interest, and could it cannabalize cosmetic sales at Pat McGrath Labs?
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Kevin James Bennett
5
Saks Global is Alienating Thousands of Vendors.
Saks Global, the newly formed parent company of Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf Goodman is playing with financial fire.
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Kevin James Bennett
2
Pat McGrath Labs X Candy Crush???
Why is legendary makeup artist Pat McGrath collabing with the match-three game app Candy Crush?
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Kevin James Bennett
2
Let's Discuss The Shelf Life of Cosmetics
No matter how robust the preservative system is, liquid and cream cosmetics have a limited shelf life.
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Kevin James Bennett
2

February 2025

Influencers, Brands, Ethics and $$$.
Have you noticed how heated conversations become over the topic of how much money brands pay top social media beauty influencers? Let's Discuss.
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Kevin James Bennett
1
Visualizing Skin Undertone in Cosmetics
Let's "look" at how skin undertone is created for complexion cosmetics.
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Kevin James Bennett
3
The Origin of Applying Lip Color
Did you know Mother Nature was behind the pivotal (and provocative) phenomenon that inspired the application of lip color?
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Kevin James Bennett
3

January 2025

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