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Perfection Is No Longer The Primary Beauty Goal
For over a decade, the beauty playbook was simple: smooth it, freeze it, FIX IT.
4 hrs ago
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Kevin James Bennett
9
1
2
What the actual F*CK, Substack?
I’m just going to let this video by The Drey Dossier explain why all of us who have helped build this Substack platform, investing so much time and…
Jul 23
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Kevin James Bennett
29
2
6
6:14
Cosmetic Brands, It’s Not The Metrics - You Aren’t Vetting Influencers Properly.
Every few months, a cosmetic brand chooses a problematic influencer to promote its product(s), and the backlash blows up across socials.
Jul 22
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Kevin James Bennett
13
1
2
Why “New” Makeup Looks Aren’t Actually New
I smile to myself when I see a twenty-something-year-old on my TikTok or Insta feed “discovering” a makeup look and presenting it as the definitive…
Jul 9
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Kevin James Bennett
21
1
5
Tariffs Mean Your Favorite Cosmetics Could Get More Expensive, But Price Is Not All That Might Change
If you’ve noticed your go-to serum quietly creeping up in price, or a beloved moisturizer that seems just slightly different lately, you’re not…
Jul 5
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Kevin James Bennett
13
2
June 2026
The FDA Hasn't Approved a New SPF Ingredient Since the Clinton Administration - Until Now
The FDA approved bemotrizinol (BEMT) as a sunscreen active in June 2026.
Jun 26
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Kevin James Bennett
10
2
4
Beyond Ozempic Face: The Unexpected Crisis Sending the Beauty Industry Scrambling
Thirty-one million Americans are now on GLP-1 medications, and for most people, it genuinely works.
Jun 25
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Kevin James Bennett
111
16
14
Liquid Microneedling - What You Need to Know About Spicules
The beauty industry’s ability to make something sound both revolutionary and completely harmless is genuinely impressive.
Jun 22
•
Kevin James Bennett
16
10
5
The 2026 Wave of Brand Closures - Why I’m Not Surprised
CoverFX is gone.
Jun 19
•
Kevin James Bennett
26
4
1
Men Are Spending Significant $$$ on Personal Grooming
So Why is the Cosmetic Industry Still Treating Them Like an Afterthought?
Jun 11
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Kevin James Bennett
7
3
2
The Patrick (Ta) Problem - It’s Bigger Than Blush
The Patrick (Ta) Problem is bigger than blush, it’s bigger than withholding payments from assistants and other creators, it’s bigger than undercutting…
Jun 3
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Kevin James Bennett
124
28
17
May 2026
The Trust Shift - A Return to The Expert Era
The vindication arrived without fanfare, just data, quietly confirming what I’ve been predicting for years:
May 29
•
Kevin James Bennett
40
8
9
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