About IN MY KIT®
IN MY KIT (IMK) was launched in 2005 as the first web-based product review and education resource specifically targeted to the needs of working beauty professionals.
Over the past 20 years, the content categories have expanded to include industry news, emerging trends, some gossip, and an occasional rant (because I’m known for my rants 😉).
The IMK website evolved into a Facebook Group in 2013 to engage more seamlessly with the emerging social media beauty community. The public group swelled to over 60,000 professionals and cosmetic enthusiasts.
In 2018, I felt compelled to reset and refocus on the needs of beauty professionals exclusively, and switched the group setting to “private.”
Earlier this year (2025), my frustration with the constantly changing Terms of Service (TOS) and intrusive ads and algorithms on META platforms reached its limit, so I closed the IMK Private Group on Facebook (36K members).
I wanted control of IMK again, so here we are, hosted on the incredible journalistic platform, Substack, using the original inmykit.com domain!
Why should you subscribe to the IMK Community?
The global cosmetic industry evolves at a rapid pace, so staying up-to-date with news, trends, innovations, ingredient knowledge, and best practices is essential for a successful and long-lasting professional career.
The articles published at IMK cover all areas of the industry and are written by experts who share decades of knowledge and experience.
As a paid subscriber to IN MY KIT®:
You can access ALL posts - industry news, Op-Eds, product reviews, ingredient focuses, and maybe some gossip and rants. 😉
You can comment and interact with peers on all posts (free subscribers can only comment on a limited number of free posts).
You have a direct line to KJB, the IMK Team, and guest contributors in the subscriber-only chat.
You’ll receive special offers and exclusive IMK brand discounts.
You’ll never miss posts because of “algorythms” - every new post is sent directly to the subscriber’s email inbox as a newsletter.
You’ll have full access to the IMK archive - always! Free subscribers have acces to only free posts, which are archived behind the paywall 1 week after publication.
You receive two months free when you subscribe for a year.
You can access a deeper discount when you subscribe as a group of 5 or more..
Are you tired of ads and having to search for the content that interests you?
The Substack platform allows YOU to choose the content you want to see, not just the content pushed on you by an ad-driven social media algorithm (looking at you, META).
Substack offers an ad-free, algorithm-free experience, along with numerous other community features for subscribers. To learn more about the tech platform that powers this publication, visit Substack.com.
