Why is legendary makeup artist Pat McGrath collabing with the match-three game app Candy Crush?
i mean, in the day and age of the attention economy, this is attention, right? I am thinking it is to bring more people to the brand and possibly cross over to other things.
Look like she is going to be very busy this year.
From an article I read in Beauty of Fashion. I provides the link.
<<This autumn, Louis Vuitton will debut a line of colour cosmetics with the British makeup artist Dame Pat McGrath as its creative director, the company announced Wednesday.>> https://www.businessoffashion.com/news/beauty/louis-vuitton-makeup-line-pat-mcgrath/
i mean, in the day and age of the attention economy, this is attention, right? I am thinking it is to bring more people to the brand and possibly cross over to other things.
Look like she is going to be very busy this year.
From an article I read in Beauty of Fashion. I provides the link.
<<This autumn, Louis Vuitton will debut a line of colour cosmetics with the British makeup artist Dame Pat McGrath as its creative director, the company announced Wednesday.>> https://www.businessoffashion.com/news/beauty/louis-vuitton-makeup-line-pat-mcgrath/