This resonates so deeply with me. As a 60 year old woman who grew up surrounded by beauty industry and former makeup artist, I feel that the “influencers” who are losing the most credibility are those marketing to my demographic. “Mature skin” “anti-aging” “best luxury products” etc. why is there an assumption that I am more gullible at my age, and/or have money to burn? I buy what works, what ingredients I trust and only read verified reviews. Worst line I hear from mature influencers js “if you know me you know I am picky about what I put on my face, neck, hair, etc” then they promote the same product 5 other “mature influencers” are on YouTube promoting. It’s all such BS. Thanks for keeping it real!!!
One reason why I appreciate YOU so much. I feel like I'm cruising at 35K with your recommendations while everyone else is down there at 10K on TikTok.
Thanks Emily 🥰
This resonates so deeply with me. As a 60 year old woman who grew up surrounded by beauty industry and former makeup artist, I feel that the “influencers” who are losing the most credibility are those marketing to my demographic. “Mature skin” “anti-aging” “best luxury products” etc. why is there an assumption that I am more gullible at my age, and/or have money to burn? I buy what works, what ingredients I trust and only read verified reviews. Worst line I hear from mature influencers js “if you know me you know I am picky about what I put on my face, neck, hair, etc” then they promote the same product 5 other “mature influencers” are on YouTube promoting. It’s all such BS. Thanks for keeping it real!!!
Hallelujah! Sing it from the raftors. Love this information, have agreed with you the entire time and am so glad to see these changes.