Pat McGrath - Creative Director of La Beauté Louis Vuitton?

Is this a conflict of interest, and could it cannabalize cosmetic sales at Pat McGrath Labs?

Mar 06, 2025

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The News:

Louis Vuitton is launching La Beauté Louis Vuitton in Fall 2025.
The brand’s initial offerings in the luxury beauty sector have been teased as an assortment of lip products (lipsticks and glosses) and eyeshadow palettes.

Legendary makeup artist Pat McGrath heads the brand’s creative direction. The move into cosmetics follows the success of Louis …

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