If you watch the beauty industry’s mergers-and-acquisitions space long enough, you develop a sixth sense for when a brand’s financial health is in decline.
This explains why often I have issues finding the Auburn products. But they really killed themselves by "expanding" to color cosmetics as most of their customers were there for the Brow products.
Such an amazing read! I also feel like their responses on social media to criticisms or feedback on products have been reading like a major clapback. Not a good look for a business owner
In a nutshell, Mother (Pat McGrath) never invested the time and energy her brand deserved until it was too late. And when she realized it was too late, she agreed to become creative director for Louis Vuitton Beaute. Now, she and her investors are attempting to offload her namesake brand to some sucker who doesn't recognize that it's already dead in the water.
This explains why often I have issues finding the Auburn products. But they really killed themselves by "expanding" to color cosmetics as most of their customers were there for the Brow products.
Wow, what an interesting and great read!
Such an amazing read! I also feel like their responses on social media to criticisms or feedback on products have been reading like a major clapback. Not a good look for a business owner
Thank you. Now tell me what’s going on with Pat McGrath. 🥴
In a nutshell, Mother (Pat McGrath) never invested the time and energy her brand deserved until it was too late. And when she realized it was too late, she agreed to become creative director for Louis Vuitton Beaute. Now, she and her investors are attempting to offload her namesake brand to some sucker who doesn't recognize that it's already dead in the water.