Why MARGINS Matter

Poorly Calculated Margins Can Kill Your Cosmetic Brand Before You Even Launch

You've developed a collection of the most technologically advanced complexion makeup formulas, innovative packaging designs, and a killer brand story. You're ready to launch to the public and conquer the cosmetic world!

But then you realize the margins you set for your brand’s launch aren’t going to be profitable across multiple sales channels as your business grows.
Welcome to the harsh reality of calculating cosmetic margins – plan them incorrectly at the beginning, and you'll be out of business faster than you can say "crease-resistant concealer."