Ulta Beauty Makes Two Power Moves

The Snagged Sephora's Former CEO and Amazon's Digital Strategist

If you watch the beauty retail space as closely as I do, you know that board appointments rarely make headlines. But when Ulta Beauty announced on August 21st that it was bringing Martin Brok (Sephora) and Stephenie Landry (Amazon) onto its board of directors, effective September 1st, I stopped dead in my tracks, because this was important.

This isn't just another shuffling of corporate heads from one company to another—this is VERY strategic gameplay.