The TikTok Shop Is Like a One-Night-Stand
How the TikTok Shop is Killing Customer Loyalty
Finding the perfect foundation or concealer used to be like dating, falling in love, and getting married. You'd try different brands and formulas until you found one you liked enough to share with your friends and family. And when you found “the one,” you were committed.
But TikTok Shop has turned cosmetic shopping into a series of one-night stands. Swipe up, add to cart, check out, get your dopamine hit, and scroll to the next influencer suggesting (selling) something. No commitment, no relationship building, just instant gratification - followed by buyer's remorse when you realize that the viral serum concealer pushed by dozens of beauty influencers doesn’t cover your dark circles and accentuates fine lines around your eyes, making you look 10 years older.
You’re confused because, “It looked so smooth and brightening in the video…”
(FILTERS sweetie).
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