Remember when buying a new fragrance was an event? You'd spend hours at the department or specialty store counter, testing different scents on fragrance blotter strips, on your wrist, maybe even leaving with a few samples to test IRL before committing to a full bottle.
We went from buying a few carefully chosen quality pieces of clothing each season…to filling our closets with cheaply made, trendy fashion that falls apart after a few washes. And it appears that the fragrance industry is having its own fast fashion moment. And honestly? It's a mess.
