The NBA Courts a New Partner - CeraVe
CeraVe Becomes the National Basketball League’s First Official Skin & Haircare Brand
The NBA is taking skin and hair-care seriously this season - literally.
CeraVe, the top dermatologist-recommended skincare brand in the U.S., announced on October 6, 2025, a multiyear deal to become the league’s Official Skincare Partner, marking the first time a skincare brand has teamed up with the pro basketball league.
The announcement comes just ahead of the upcoming 2025-26 season, and it builds on CeraVe’s existing “Head of CeraVe” campaign featuring 10-time NBA All-Star Anthony Davis. Now, that partnership is going league-wide.
So what does skincare in the NBA actually look like? Fans can expect custom content across NBA social channels, on-site activations at major events like the NBA All-Star weekend, and even CeraVe integration into NBA 2K26—because apparently, even virtual ballers need a solid skincare routine.
But there’s a community angle, too. CeraVe and the NBA are launching “Care For All,” a program that will bring dermatology screenings, skin health education, and product samples to Jr. NBA clinics nationwide.
The partnership reflects the NBA’s growing focus on lifestyle and wellness brands—CeraVe joins a roster that includes Nike, as well as DoorDash. And for CeraVe, it’s a chance to reach what the brand calls “an unparalleled audience” of passionate, diverse fans who care about performance both on the court and in their skin and hair-care routines.
Who knew having a solid moisturizing game was just as important as your three-point shot?
I think it’ll be great to see professional male athletes platform good skincare. So these cis straight men who are fans of the nba can see that it isn’t too feminine to take care of your skin.