IN MY KIT®

IN MY KIT®

Cosmetic News

The NBA Courts a New Partner - CeraVe

CeraVe Becomes the National Basketball League’s First Official Skin & Haircare Brand

Kevin James Bennett's avatar
Kevin James Bennett
Oct 08, 2025
∙ Paid

The NBA is taking skin and hair-care seriously this season - literally.
CeraVe, the top dermatologist-recommended skincare brand in the U.S., announced on October 6, 2025, a multiyear deal to become the league’s Official Skincare Partner, marking the first time a skincare brand has teamed up with the pro basketball league.

The announcement comes just ahea…

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