The NBA Courts a New Partner - CeraVe

CeraVe Becomes the National Basketball League’s First Official Skin & Haircare Brand

The NBA is taking skin and hair-care seriously this season - literally.
CeraVe, the top dermatologist-recommended skincare brand in the U.S., announced on October 6, 2025, a multiyear deal to become the league’s Official Skincare Partner, marking the first time a skincare brand has teamed up with the pro basketball league.

The announcement comes just ahead of the upcoming 2025-26 season, and it builds on CeraVe’s existing “Head of CeraVe” campaign featuring 10-time NBA All-Star Anthony Davis. Now, that partnership is going league-wide.

So what does skincare in the NBA actually look like? Fans can expect custom content across NBA social channels, on-site activations at major events like the NBA All-Star weekend, and even CeraVe integration into NBA 2K26—because apparently, even virtual ballers need a solid skincare routine.

But there’s a community angle, too. CeraVe and the NBA are launching “Care For All,” a program that will bring dermatology screenings, skin health education, and product samples to Jr. NBA clinics nationwide.

The partnership reflects the NBA’s growing focus on lifestyle and wellness brands—CeraVe joins a roster that includes Nike, as well as DoorDash. And for CeraVe, it’s a chance to reach what the brand calls “an unparalleled audience” of passionate, diverse fans who care about performance both on the court and in their skin and hair-care routines.

Who knew having a solid moisturizing game was just as important as your three-point shot?