The Havyn Hype
How a C-Suite Exec. founded a brand based on omission, not innovation.
Christina Peng's transition from Chief Marketing Officer (CMO) at COOLA to founder of Havyn has been generating buzz in the fragrance space. Still, as someone who's seen countless beauty executives launch "revolutionary" clean brands, it's worth examining what's actually behind the marketing claims—and what's conspicuously missing from their story.
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