The wellness community has weaponized buzzwords like "natural" and "organic" to try to convince us that the wonders of modern science and technology in cosmetics are poison. Never mind that poison ivy is natural and arsenic is organic. 🤨
Now we’re seeing the wellness community on social media promoting "traditional remedies" and "artisanal skincare,” which appear to include slathering rendered cow fat (beef tallow) on your face.
Why?
Because beauty influencers needed a constant flow of outrageous, clickbait content, and apparently, decades of scientific dermatological research mean nothing when you’re trying to create the latest viral video on TikTok. 🙄
Unpopular FACT: viral videos don’t override clinical scientific data.
