IN MY KIT®

IN MY KIT®

Education

That Concealer Trick...

That actually works - no, really.

Kevin James Bennett's avatar
Kevin James Bennett
Jul 03, 2025
∙ Paid

Hey beauty pros (and makeup enthusiasts), the question I get asked THE MOST is how to prevent concealer from shifting and creasing…without “baking”.

"Baking"—that adorable little term the social media beauty community uses for packing a Sh*t-Ton of powder under your eyes to set concealer - accentuating any of the texture or fine lines you've earned by existing past college graduation. So unless you're still 20-something and blessed with the skin elasticity of a rubber band - we’re going to skip the “baking”.

After dedicating years to perfecting my “Bulletproof Bride” long-lasting makeup techniques, I decided it was time to devote the same effort to developing a concealer application trick that's far more reliable than your ex remembering your anniversary.

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