IN MY KIT®

IN MY KIT®

KJB Rants

Stop Using "Purging" as an Excuse!

It's probably not purging, it's probably a poorly formulated product.

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Kevin James Bennett
Aug 29, 2025
∙ Paid

Let's discuss the skincare industry's most overused get-out-of-jail-free card: "purging." Scroll through beauty forums on Reddit or Instagram and TikTok videos, and you'll see it everywhere – people defending a skin reaction to a new product by claiming their skin is just "purging toxins" or "it’s going to get worse before it gets better."
However, here's what the actual science tells us: most of the time, what people identify as “purging” is actually skin irritation caused by a poorly formulated product.

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