Social Media Beauty Community, We're Having an "Expert" Issue!

How did Dermatologists and Plastic Surgeons become the new social media "beauty influencers"?

What if the current people being promoted on social media as beauty product "experts" are actually just a fresh batch of monetised influencers, but this group has impressive medical credentials?

Picture this:
You're thinking of buying a new skincare product, but you want to see some “expert” reviews before you place your order.

You find a review by Dr. InstaTok (fake name), a board-certified plastic surgeon with nearly 1 million followers, and a feed overflowing with aesthetically inspirational before-and-after images of his patients.
You also find a review by Dr. Factsmatter (fake name), a working product formulator with a PhD in cosmetic chemistry who spent five years developing the “breakthrough” ingredient featured in the product you want to buy. However, Dr. Potter has only 200 followers and posts mostly scientific data.

Guess whose review most people are more likely to trust? 🤨