It's really something to behold. I did not know about Fresh but it makes absolute sense because that brand has been lingering in the background for a really long time. When the corps stop paying attention to their brands, it's obvious something is up and Fresh hasn't really had any energy around it that I've been able to see.
Wowwww. Honestly, I blame Sephora for a lot of this. I've seen so many brands and product lines I love become degraded and bloated, having to push out unnecessary products with rushed development. Plus, there was something about IDENTITY when you had to go to a little extra trouble to buy. I loved the 90s when I had to buy Benefit from a catalog. When I had to go to the MUFE studio in NYC in the 00s. Or when the Fresh stores started popping up and felt...fresh. When they're all side by side at Sephora, they start to feel more interchangeable.
Well written and definitely comes from someone who understands the beauty industry. There are too many players , too many brands, we let the online educated population tell us how the beauty industry should be run and let free shipping and discounts take over quality and education. This is painful, but it needed to happen. What we are seeing is the beauty industry version of the 2008-9 housing crisis and being disciplined will be the only way to fix it. I stopped carrying as much product and I am focusing more on experience and service until I see how more of this plays out. Great breakdown!
It's really something to behold. I did not know about Fresh but it makes absolute sense because that brand has been lingering in the background for a really long time. When the corps stop paying attention to their brands, it's obvious something is up and Fresh hasn't really had any energy around it that I've been able to see.
An eye opening read. I feel really sad about MUFE. I just recently started returning to their products because I genuinely love them as a brand.
Wowwww. Honestly, I blame Sephora for a lot of this. I've seen so many brands and product lines I love become degraded and bloated, having to push out unnecessary products with rushed development. Plus, there was something about IDENTITY when you had to go to a little extra trouble to buy. I loved the 90s when I had to buy Benefit from a catalog. When I had to go to the MUFE studio in NYC in the 00s. Or when the Fresh stores started popping up and felt...fresh. When they're all side by side at Sephora, they start to feel more interchangeable.
Well written and definitely comes from someone who understands the beauty industry. There are too many players , too many brands, we let the online educated population tell us how the beauty industry should be run and let free shipping and discounts take over quality and education. This is painful, but it needed to happen. What we are seeing is the beauty industry version of the 2008-9 housing crisis and being disciplined will be the only way to fix it. I stopped carrying as much product and I am focusing more on experience and service until I see how more of this plays out. Great breakdown!