What is “Skinification”?
Skinification is a beauty trend that applies advanced skincare principles and ingredients to cosmetic categories beyond facial skincare. It emphasizes treating the body, hair, scalp, and nails, as well as color cosmetics, with the same active ingredients used in facial skincare.
I spoke with BeautyMatter editor, Sophie Pitt, about the overwhelming impact of “skinification” on the cosmetic industry - product development, formulation, marketing, and potential consumer danger.