Let's Talk About the (unregulated) term "Clean Beauty".

And how it causes consumer confusion and health risks.

What is “Clean Beauty”?

The term "clean beauty" exists in a regulatory vacuum because the FDA and FTC have decided they have better things to do than create guidelines to define the term. This has emboldened cosmetic marketers to manipulate the term to elevate their products, while utilizing ingredient fear-mongering to deter you from their competitors’ products.

The lack of FDA and FTC regulation means brands can market their cosmetic products as "clean", using any tactics they want, including dishonesty and disinformation…with no repercussions.
Many use the Environmental Working Group's "ingredient fear-mongering" and cherry-picked pseudoscience approach (more about EWG’s bullsh*t here).
Science? Clinical data? How charmingly old-fashioned. Why rely on boring scientific evidence when you can craft your own definition based on the latest TikTok trend or whatever your marketing team dreamed up during their last brainstorming session?

Essentially, “Clean Beauty” has become a very dirty business, so let’s look at it from all sides.