Sometimes the best marketing campaigns come from the most unexpected places – like social media debates about how to pronounce your brand name. That's exactly what happened with La Roche-Posay's latest "Brand Name Campaign," and honestly? It's kind of genius.
The French skincare brand just dropped a bold new initiative that takes a viral internet moment and transforms it into something much bigger. You know those endless online debates about whether it's "La Rosh Posay" or "La Roche Po-ZAY"? Well, La Roche-Posay decided to lean into the confusion rather than fight it.
Leading the charge is celebrity stylist and image architect Law Roach – yes, the mastermind behind Zendaya's red carpet looks and countless other iconic fashion moments. The connection here is pretty clever: Law's name became part of the conversation when people started linking him to La Roche-Posay in those pronunciation debates online.
This isn't just a cute social media stunt, though. The campaign is designed as a mockumentary-style video where Law serves as narrator, mixing his signature humor with actual skincare education. Think entertainment meets expertise – the kind of content that actually makes you want to stick around and learn something.
What makes this campaign particularly smart is how it addresses the brand's 50th anniversary while tackling a real challenge many international brands face: helping people feel confident about their products, starting with something as basic as knowing how to say the name. By bringing in Law Roach's cultural fluency and relatability, La Roche-Posay is making dermatology feel more accessible to younger audiences who might otherwise feel intimidated by clinical skincare brands.
The timing couldn't be better either. In an era where authenticity beats perfection every time, La Roche-Posay is showing they can laugh at themselves while still maintaining their credibility as a trusted skincare authority. That's the kind of self-aware marketing that actually builds lasting connections with consumers.
Whether you've been saying the name right all along or you're still figuring it out, this campaign proves that sometimes the best way to build equity is to start with a little humor and a lot of honesty.
LOVE
It’s cute, relevant, and brilliant. Love it!