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Is e.l.f. Aquiring rhode Big News?
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Cosmetic News

Is e.l.f. Aquiring rhode Big News?

Or is this a "rinse-and-repeat" of celebrities creating a brand solely to cash out?

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Kevin James Bennett
May 29, 2025
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Is e.l.f. Aquiring rhode Big News?
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e.l.f. Beauty just made a major power move by announcing that they have agreed to acquire Hailey Bieber's skincare brand, rhode, for a cool $1 billion. Yeah, billion with a BIG B! 💰

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