How It Began
I created IN MY KIT in 2005 to relieve some of the stress and confusion that accompanies building your first professional makeup kit. In a marketplace flooded with cosmetic products, it was time for someone to help new artists make informed choices and hopefully avoid costly mis-purchases.
The website quickly became a popular destination for makeup artists of all experience levels. Somehow consumers got tipped off to this "inside information" and in less than a year we were being referenced and linked to internationally. By December 2010, IN MY KIT had exceeded 1 million unique visitors.
How It Works.
The makeup, skincare and cosmetic tools profiled on the pages of IN MY KIT are tested under professional work conditions in multi-media formats (photo-film-video-stage) and meet or exceeded all performance requirements. The product evaluations are verified by a global cross-section of senior makeup artists working in all areas of the industry.
The selections spotlight makeup kit staples, outstanding new products and cover a full range of prices to accommodate any artist's budget.
How I Keep It Honest
Gratis or gifts provided by a company or distributor will never determine if a product receives placement on IN MY KIT.
Sometimes a product will be reformulated. This is not always a "good thing", so quality control is carefully monitored and product performance is randomly re-checked. If a reviewed product's new formulation negatively impacts it's original performance — it is removed from IN MY KIT.